The Workshop

This interactive experience for the outdoor gear brand REI Co-op. #optoutside is a promotional component to inspire those adventuring in the outdoors to have a communal place to share their explorations.

The touchpoints around the workshop introduces kayaking and car mounts, mountain biking and bike shop maintenance, hiking and camping, and offers a space for community members to promote local events wherever this workshop is established.

enjoy looking around “the workshop”, a collaboration not actually real with REI Co-op.