The Workshop
This interactive experience for the outdoor gear brand REI Co-op. #optoutside is a promotional component to inspire those adventuring in the outdoors to have a communal place to share their explorations.
The touchpoints around the workshop introduces kayaking and car mounts, mountain biking and bike shop maintenance, hiking and camping, and offers a space for community members to promote local events wherever this workshop is established.
enjoy looking around “the workshop”, a collaboration not actually real with REI Co-op.

overview

"the basecamp"

gear up

"the waterfront"

"envisioning"

"the boat racks"

"the workbench"

"the workshop"

"the foot of the cliff"

Community event wall